Amazon might be planning its own kindle-branded phone, according to reports.Following the strong reception of its kindle Fire tablets,which significantly undercuts the ipad in price,Amazon could be exploring its chances of launching a device to compete with the iphone.The Kindle Fire already runs a heavily customized fork of Android,which could be adapted for the suggested phones, giving the company a price advantage and differentiating factor.
Amazon also runs its own app store already.Such a device would obviously tap into the Amazon store for music, video,and books.The phone would launch in the second half of 2012,if rumers are true.
